PATSHALA – a Non-Governmental Jute study & promotion center
The higher demand for biodegradable fibre across the world makes a fresh comeback for the jute sector as people are now looking for eco-friendly products replacing synthetics. Today it has become fashionable to use jute. Jute product manufacturers in Bangladesh are producing diversified jute products. But, due to lack of marketing facilities entrepreneurs of jute sector are facing problems to promote their products. Marketing facilities should be increased for Bangladeshi Jute goods.
PATSHALA is implementing different activities to assist PATSHALA entrepreneurs in marketing their products. In this connection, PATSHALA has working on some different activities like arrangement of local Jute fair, training of making jute diversified goods, publishing the first journal of Jute in Bangladesh named ‘Hirok Kotha’, weekly discussion about future opportunities of jute named ‘Jute Talk’ etc.
PATSHALA adopts a holistic approach to Jute Products development by maximizing the potential of skill-based activities, in as many ways as possible. Located in Banani, Dhaka – Bangladesh PATSHALA draws inspiration from the rich heritage of arts in Bangladesh and brings together various stakeholders, individuals and agencies working in the sector to co-partner in implementing a sustainable development process.
By providing a forum for creative exchange and knowledge creation across research & development, design, management and technology, PATSHALA endeavours to create new avenues for innovation and entrepreneurship in Jute Diversified Products.
An integrated approach to learning, skill enhancement, training and support required for the revival of the Jute sector.
PATSHALA offers full-fledged professional educational programmes for young people who seek careers/entrepreneurial opportunities in the Jute sector. The Institute also co-participates in mentoring new generation artisans through skill-based training and workshops.
Additionally, PATSHALA helps regional crafts people to adopt mainstream requirements of quality and production while also assisting them to meaningfully translate contemporary design/market trends, and issues of standards, certifications and compliances.